This graphic from xkcd is brilliant (as is always the case).
“Every mobile app attempts to expand until it includes chat.” Luke Wroblewski
Luke wrote that in 2013 and it certainly continues to ring true today. The explosion of applications that include some form of chat makes keeping track of it all a nightmare. Right now I get messages as:
- Twitter DMs
- Slack (across so so so so so many channels)
- Personal Facebook messages
- Facebook page messages
- LinkedIn messages
- Instagram messages
- Skype messages
- Swarm messages
- Github notifications
- Gitter notifications
- Trello notifications
- Google Docs chat
- Basecamp notifications
That’s certainly not all of them; those are just the ones that pop into my mind right now. It’s incredibly overwhelming, so it’s no surprise things end up slipping between the cracks. For me, my Facebook page’s messages are extremely neglected, and when I do remember to check those messages, I see important questions about my book or asking me for info about a workshop. Obviously this is frustrating, and I’m not the only one. My wife’s jewelry business gets messages across a ton of different channels, and things like Instagram messages that contain business inquiries end up slipping between the cracks.
Managing all these messages across doesn’t have to be hard. I was just suggesting that every app should have the ability to cross-post messages (or at least provide notifications) to email.
*Every app* that has a messaging feature should have the option to forward messages (or at least send notification of message) to email.
— Brad Frost 🇺🇸 (@brad_frost) March 13, 2017
From a business standpoint, it’s not hurting any app to provide notifications in other channels. I actually check LinkedIn messages because I get an email when I receive one. In fact, that’s really the only time I find myself on LinkedIn. So providing that notification alert is good for their business.
In an ideal world, it would be great if everyone could funnel all messages across channels into their preferred messaging medium of choice, and manage it all from there.
Or just opt out completely:
@brad_frost conversely I wish apps would let you opt out of being messaged
— Daniel Ryan (@dryan) March 15, 2017
Until then, we’re all stuck in messaging hell.