Catherine Malandrino is a famous French fashion designer who has many celebrity fans and is well-loved in the fashion world. Pod1 was responsible for developing an ecommerce presence for the brand and handling the online marketing.
I was responsible for developing a custom Magento store, including all front-end development and store configuration. I was later responsible for leading a rebuild of the site to convert more sales and steamline the maintenance process.
With a flexible fluid product listings page to get more products above the fold, proper image size optimization and ecommerce best-practices the site is performing better than ever.
Technologies Used
Magento, XHTML, CSS, PHP, Jquery, SVN
Highlights
Fluid product listings page, Redesigned site for higher conversion rates, Blog post/ecommerce integration (props to Sankho)
