WHY HELLO THERE!Brad Frost here. Holy smokes, it’s been a while! If you’re receiving this email, it means that you’ve supported my work over the years, for which I am forever grateful. Seriously, thank you so much.
I was thrust into a new chapter of life and work, and after months of effort I’m dusting off this newsletter to announce not one, not two, but THREE projects:
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My new Atomic Design Certification Course is now available for preorder!
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Wake Up Excited! is my new podcast about living a creative, fulfilling life.
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I’m relaunching this email newsletter to connect with people (that’s you!) and cultivate real human connection, creativity, and positivity.
Atomic Design Certification Course
I’m proud that Atomic Design has been woven into the lexicon of design systems. It shows up in job postings, weird executive presentations, and the everyday language of digital teams around the world. Perhaps that’s why people have asked me for years, “Is there a way to get certified in Atomic Design?” Well, now there is!

My new self-paced online video course will help you and your team:
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Better understand the core concepts, benefits, and ROI of design systems
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Master the Atomic Design methodology to actually connect your design system to real-world products.
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Increase design system adoption by demonstrating how to tactically implement Atomic Design into your product workflow
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Avoid common pitfalls and embrace best practices to ensure your design system becomes more valuable over time rather than dying on the vine
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Flex your design system mastery with a fancy certificate of completion you can share on your resumé, LinkedIn, and your fridge.
You can preorder the course for $50 while I’m putting it together and save 33% off the full price, get preorder-exclusive videos & resources, receive a discount on the forthcoming 2nd edition of my Atomic Design book, and a whole lot more! And if you want to master design tokens as well, you can save $150 by getting the Atomic Design + Subatomic course bundle!
Wake Up Excited! Podcast

Wake Up Excited! is my new podcast where I have inspiring conversations with exuberant humans. Together we explore how to live a creative, fulfilling, and positive life. Despite it all!
Listen to the first episodes with capital-A Amazing human beings Denise Jacobs, Aarron Walter, and Jessica Hische. Their enthusiasm is contagious and I believe we can all cultivate excitement in order lead better lives. I’d love to help you wake up excited!
Relaunching this newsletter

It’s safe to say we live in strange and challenging times. In so many ways, it feels like we’ve lost the plot. My overwhelming instinct to navigate this moment is to double down on real human connection.
I want to actually connect with people directly and cultivate positivity, authenticity, and creativity. I want to have deep and nuanced conversations with interesting people. I want to make cool things. I want to help people.
I suspect I’m not alone in this sentiment, which is why I’m resurrecting this newsletter. I’d genuinely love to hear from you. What’s exciting in your world? What’s hard? How are you doing?
I’m excited for these projects, and excited for even more things on the horizon. I’ll be using this newsletter to share updates on my latest thinking, interesting links, our online courses, upcoming events, music, art, and some random fun along the way. I truly hope you find it worth your while. I totally understand if you want to unsubscribe, but I hope you stick around.
Thanks again for all of your support, and I wish you health, happiness, and safety.

Love always,

