This site is being redesigned as part of our AI & Design Systems course. Sign up to watch me wield AI and design systems to bring it to life, and learn how to apply these concepts and practical tactics to your team’s work.

Welcome to "A Little Big Medium"

View this email in your browser

INTRODUCING “A LITTLE BIG MEDIUM”

A newsletter about designing at scale

*taps microphone* Is this thing on?

Hello there! Brad Frost here. You’re receiving this email because at some point you supported/bought my book, Atomic Design. I can’t thank you enough; Atomic Design has helped advance the conversation about design systems, and this book has certainly changed the course of my life. Seriously, THANK YOU.

I used this email newsletter to share updates while writing the book, and it’s been sitting dormant ever since. But two important things led me to dust this newsletter off:

  1. Social media imploded, scattering everyone to the wind and leaving a void for how best to connect with people.

  2. I joined Big Medium, the agency I’ve been with for over a decade and that helped me bring atomic design into the world. We help complex organizations design at scale: building & evolving design systems, improving processes & culture, and helping orgs pragmatically adopt best practices and new technologies like AI.

I'm resurrecting this newsletter so our team at Big Medium can share what we're thinking, writing and doing in order to help you and your teammates do better work together. If you liked Atomic Design, I really think you’re going to like this newsletter.

Of course, it’s totally understandable if you don’t want to receive this newsletter! You can unsubscribe here at any time. No hard feelings, I promise.

Without further ado, we’d like to share some of our big ideas and insights learned through our work helping some of the biggest companies on Earth design at scale:

Illustration of a rabbit leaping over a turtle

[**DESIGN SYSTEM

PACE LAYERS**](https://bigmedium.com/ideas/design-system-pace-layers-slow-fast.html)

Josh Clark explains why design systems should move more slowly than products, how to prevent your design system from being a bottleneck, and how to coordinate product and design system roadmaps.

READ MORE

Diagram of a global design system supporting many individual design systems

[**A GLOBAL

DESIGN SYSTEM**](https://bigmedium.com/ideas/a-global-design-system.html)

This post is a call to arms to create a Global Design System to improve the quality of the world’s web experiences and save the world’s web workers millions of hours.

READ MORE

Illustration of a robot thinking about money beside a row of smaller robots

DIGITAL LEADERSHIP IN LEAN TIMES

Thriving in uncertain times necessitates a high-performing digital organization. Josh Clark delivers a treasure trove of advice for how digital leaders can deliver value and do more with less.

READ MORE

Kevin Coyle speaking on stage

CAN AI BRIDGE THE DEV/DESIGN GAP?

Big Medium’s resident AI expert Kevin Coyle explains the many ways teams can wield AI to work smarter and foster a more collaborative culture.

READ MORE

We’re excited to share more articles, talks, and links like this in future editions of this newsletter, and we truly hope you find it valuable. Once again, you can unsubscribe here at any time if you’d prefer not to receive these occassional emails.

Once again, thank you for supporting my Atomic Design book project, and I’m excited to reconnect with you through Big Medium. Feel free to reply to this email to say hello; I’d love to hear what you’re up to!

— Brad Frost and the Big Medium team

Big Medium helps complex organizations design for what’s next—and do it at scale.

We build design systems, craft exceptional online experiences, and transform digital organizations.

Brad Frost Hey there! Brad Frost brad@bradfrost.com

I'm Brad Frost, an independent creator, web designer & developer, teacher, speaker, writer, musician, and artist based in Pittsburgh, PA.

Check out my courses AI & Design Systems course Atomic Design Certification Course Subatomic: The Complete Guide to Design Tokens course Get my newsletter

I like connecting with people directly without algorithms and machines getting in the way, and my newsletter helps me do that. Subscribe to get my latest thinking and interesting links about design, technology, music, art, creativity, and some random fun along the way.

Around the web