View this email in your browser
INTRODUCING “A LITTLE BIG MEDIUM”
A newsletter about designing at scale
*taps microphone* Is this thing on?
Hello there! Brad Frost here. You’re receiving this email because at some point you supported/bought my book, Atomic Design. I can’t thank you enough; Atomic Design has helped advance the conversation about design systems, and this book has certainly changed the course of my life. Seriously, THANK YOU.
I used this email newsletter to share updates while writing the book, and it’s been sitting dormant ever since. But two important things led me to dust this newsletter off:
-
Social media imploded, scattering everyone to the wind and leaving a void for how best to connect with people.
-
I joined Big Medium, the agency I’ve been with for over a decade and that helped me bring atomic design into the world. We help complex organizations design at scale: building & evolving design systems, improving processes & culture, and helping orgs pragmatically adopt best practices and new technologies like AI.
I'm resurrecting this newsletter so our team at Big Medium can share what we're thinking, writing and doing in order to help you and your teammates do better work together. If you liked Atomic Design, I really think you’re going to like this newsletter.
Of course, it’s totally understandable if you don’t want to receive this newsletter! You can unsubscribe here at any time. No hard feelings, I promise.
Without further ado, we’d like to share some of our big ideas and insights learned through our work helping some of the biggest companies on Earth design at scale:

[**DESIGN SYSTEM
PACE LAYERS**](https://bigmedium.com/ideas/design-system-pace-layers-slow-fast.html)
Josh Clark explains why design systems should move more slowly than products, how to prevent your design system from being a bottleneck, and how to coordinate product and design system roadmaps.

[**A GLOBAL
DESIGN SYSTEM**](https://bigmedium.com/ideas/a-global-design-system.html)
This post is a call to arms to create a Global Design System to improve the quality of the world’s web experiences and save the world’s web workers millions of hours.

DIGITAL LEADERSHIP IN LEAN TIMES
Thriving in uncertain times necessitates a high-performing digital organization. Josh Clark delivers a treasure trove of advice for how digital leaders can deliver value and do more with less.

CAN AI BRIDGE THE DEV/DESIGN GAP?
Big Medium’s resident AI expert Kevin Coyle explains the many ways teams can wield AI to work smarter and foster a more collaborative culture.
We’re excited to share more articles, talks, and links like this in future editions of this newsletter, and we truly hope you find it valuable. Once again, you can unsubscribe here at any time if you’d prefer not to receive these occassional emails.
Once again, thank you for supporting my Atomic Design book project, and I’m excited to reconnect with you through Big Medium. Feel free to reply to this email to say hello; I’d love to hear what you’re up to!
— Brad Frost and the Big Medium team

