Hey there!
Ian and I are back in Pittsburgh after a whirlwind conference tour, which felt a bit like a nerdy rock-and-roll tour. We created an album (our Subatomic Design Tokens course!) and then took it out the road (giving keynotes and workshops at the amazing UXLx and CSS Day conferences). Ian even sang a little Bon Jovi on stage!

While we were out on the road, the fine folks enrolled in our course were hard at work leveling up on design tokens. And all that hard work paid off! It’s been so exciting to see people complete the course and share their well-deserved certifications, insights, and reviews with the world. If you’ll indulge us for a bit, we’d love to share just a few testimonials we’ve received so far:
“Brad and Ian are amazing at breaking down every complexity and guiding us on how to effectively implement them (including how AI can be used in design systems!!). Highly recommended for designers at any level looking to upskill and understand more about this area! :)” - Thais Bristotti
“Even if this course wasn’t incredibly useful, I probably would’ve bought it just for the delightfully weird nerdy humor. 👌 Frost´d Tips alone is priceless.” - Felix Pfahlert
“It’s so good to see how a token architecture is built from top to bottom. I often worry that I'm making a wrong foundational decision that I'll regret later, so seeing these best practices is so, so helpful."
- Astrid Bin
“This course has been invaluable for me and my team. You’ve helped address literally every question that has come up, and the course has served as a catalyst for several conversations amongst our team. We’re really excited to get this thing built! It just shows how much time, effort, and attention to detail y’all have put into this course.” - Josh Brown
“Brad and Ian were incredible at architecting foundations and sharing advanced best practices, visualizing complex systems in ways I had never had a chance to fully connect. My right and left brain are rather grateful." - Josh Nard
We too are so incredibly grateful. It’s impossible to express just how rewarding it is to give people knowledge, tools, and confidence so they can move forward and create amazing things. We feel confident that our course will save your team so much time, money, and agony, so if you’d like to master design tokens we hope you consider ordering our course!
The Multi-All-The-Things-Organization
I just published The Multi-All-The-Things Organization, which spells out the myriad types of diversity that organizations need to support. The aim here is to spell out the thorny problems design tokens help solve.

Sooooo…what’s next?
As much as we love design tokens, this course was really just our warm up act. We are cooking up SO MUCH fun stuff and will be sharing some big announcements really soon.
With this in mind, this course-specific email newsletter will be rolled into our soon-to-be-relaunched Brad Frost Web newsletter, which will come at you from hello@bradfrost.com. Be sure to add it to your address book to make sure you receive the emails! Of course you’re always free to unsubscribe, but you’ll want to stick around if you love the web, creativity, design, technology, inspiration, helpful resources, pragmatic advice, music, and weird humor. I promise we’ll make it worth your while and there will be no bullshit. So excited for what’s around the corner!
Love Always,
Brad Frost and Ian Frost
P.S. Follow us on social media: Brad on Bluesky & LinkedIn and Ian on Bluesky and LinkedIn.

