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Chapter 1 is Live! Learn Design Tokens Core Concepts

Hey there! Big news: Chapter 1 of our Subatomic Design Tokens Course is live!

Chapter 1 covers important core concepts about design tokens. What problems do design tokens solve? We introduce the concept of the “Multi-All-The-Things” organization; your organization needs to support some unique flavor of: multiple products, brands, frameworks, platforms, redesigns (always!), product families (e.g. marketing sites and enterprise apps), sub-brands, white-labeling, dark mode, and more. Whew, it’s a lot!

Multi-All-The-Things organization: products, brands, frameworks, platforms, redesigns, rebrands, product families, color modes, subbrands, white labeling, campaigns

Not only is this a lot, it’s also super expensive! We dig into the business case for design tokens, and detail what ROI you can expect by establishing a sound token & component system versus doing things the old fashioned way.

A line graph showing the cost difference between using a token & component system vs building components from scratch

We demonstrate how creating token and component systems can help you design & build at scale in order to meet the needs of your Multi-All-The-Things organization.

An image that shows a design token system flowing through a component system in order to achieve a UI result

In addition to all that, we cover the history of themeable user interfaces, design tokens’ origin story (shout out to Jina!), what exactly design tokens are, and where they fit into a broader design system ecosystem.

In addition to the full hour of Chapter 1 material, the course also has over 2 hours of preorder-exclusive video content, several dozen links, and actionable steps you can take while we develop the full course content. We also set up a private Slack instance and fun Figjam board for everyone to connect and nerd out about design tokens.

If any of this sounds good to you, preorder the course! You’ll get over 25% off the full price, receive first access to everything, and come along the journey with us. You can preorder right here:

PREORDER THE COURSE

Do you have questions about the course? Wanna share where you’re at in your design tokens journey and what your team is struggling with? Let us know by replying to this email!

Much Love,

Brad Frost and Ian Frost

P.S. Follow us on social media: Brad on Bluesky & LinkedIn and Ian on Bluesky and LinkedIn.

P.P.S. We’re still figuring out how to keep these newsletters out of promotions/spam folders, so be sure to add courses@bradfrost.com to your contact list. Thanks!

Brad Frost Hey there! Brad Frost brad@bradfrost.com

I'm Brad Frost, an independent creator, web designer & developer, teacher, speaker, writer, musician, and artist based in Pittsburgh, PA.

Check out my courses AI & Design Systems course Atomic Design Certification Course Subatomic: The Complete Guide to Design Tokens course Get my newsletter

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