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ANNOUNCING SUBATOMIC: THE COMPLETE GUIDE TO DESIGN TOKENS
Master design tokens with this in-depth course by Brad and Ian Frost
Hey all!
Brad here with an incredibly exciting announcement: we’re launching a new course called Subatomic: The Complete Guide To Design Tokens!

For over a decade, we've helped dozens of the world’s largest organizations create design token systems to help them power multiple products, multiple brands, multiple platforms, multiple product families, multiple modes, multiple generations, MULTI-ALL-THE-THINGS.
It’s tricky work and we see so many teams struggling to create token systems. That's why we're so excited to share all of our hard-earned lessons, concepts, architecture in Figma and code, naming conventions, and processes to help you create and maintain a robust design token system to serve your Multi-All-The-Things org.
We’re opening up a limited number of preorders for people passionate about design tokens who want to join us on this journey. By preordering, you'll get:
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Over 25% off the full price
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An exclusive video with tips, mistakes to avoid, resources, and homework
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First access to course content
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Help shape the course as its made
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Access to a private Slack channel
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Our eternal gratitude for supporting us
Interested? Click the button right here 👇 to preorder and stay in the loop on course updates:
We’re already have a lot of the Figma architecture, code architecture, and content in place, and are working hard to put the content together. We’ll be rolling it out iteratively over the coming weeks and months.
We’d also love to hear from you. Where are you at in your design tokens journey? What are you struggling with? Reply to this email and we’ll get back to you.
To say we’re excited about this new adventure is an extreme understatement. We’re looking forward to bringing this course to you, and can’t thank you enough for your support over the years.
Thank you so much,
Brad Frost
🗓️ UPCOMING EVENTS
BRAD FROST ADVANCED DESIGN SYSTEMS WORKSHOP
Online: February 18–26 2025
In this Smashing workshop Brad will dig into advanced design system topics around the design system ecosystem, design tokens, process & governance, AI, and more.
SENTIENT DESIGN WORKSHOPS
Josh Clark and Veronika Kindred offer company & conference workshops to teach product and design teams to imagine, design, and deliver AI-powered features and products.

