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Announcing Subatomic: The Complete Guide To Design Tokens

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ANNOUNCING SUBATOMIC: THE COMPLETE GUIDE TO DESIGN TOKENS

Master design tokens with this in-depth course by Brad and Ian Frost

Hey all!

Brad here with an incredibly exciting announcement: we’re launching a new course called Subatomic: The Complete Guide To Design Tokens!

Logo for Subatomic: The Complete Guide To Design Tokens by Brad Frost. It features the 5 symbols of atomic design with a n

For over a decade, we've helped dozens of the world’s largest organizations create design token systems to help them power multiple products, multiple brands, multiple platforms, multiple product families, multiple modes, multiple generations, MULTI-ALL-THE-THINGS.

It’s tricky work and we see so many teams struggling to create token systems. That's why we're so excited to share all of our hard-earned lessons, concepts, architecture in Figma and code, naming conventions, and processes to help you create and maintain a robust design token system to serve your Multi-All-The-Things org.

We’re opening up a limited number of preorders for people passionate about design tokens who want to join us on this journey. By preordering, you'll get:

  • Over 25% off the full price

  • An exclusive video with tips, mistakes to avoid, resources, and homework

  • First access to course content

  • Help shape the course as its made

  • Access to a private Slack channel

  • Our eternal gratitude for supporting us

Interested? Click the button right here 👇 to preorder and stay in the loop on course updates:

PREORDER THE COURSE

We’re already have a lot of the Figma architecture, code architecture, and content in place, and are working hard to put the content together. We’ll be rolling it out iteratively over the coming weeks and months.

We’d also love to hear from you. Where are you at in your design tokens journey? What are you struggling with? Reply to this email and we’ll get back to you.

To say we’re excited about this new adventure is an extreme understatement. We’re looking forward to bringing this course to you, and can’t thank you enough for your support over the years.

Thank you so much,

Brad Frost

🗓️ UPCOMING EVENTS

BRAD FROST ADVANCED DESIGN SYSTEMS WORKSHOP

Online: February 18–26 2025

In this Smashing workshop Brad will dig into advanced design system topics around the design system ecosystem, design tokens, process & governance, AI, and more.

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SENTIENT DESIGN WORKSHOPS

Josh Clark and Veronika Kindred offer company & conference workshops to teach product and design teams to imagine, design, and deliver AI-powered features and products.

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Big Medium helps complex organizations design for what’s next—and do it at scale.

We build design systems, craft exceptional online experiences, and transform digital organizations.

Brad Frost Hey there! Brad Frost brad@bradfrost.com

I'm Brad Frost, an independent creator, web designer & developer, teacher, speaker, writer, musician, and artist based in Pittsburgh, PA.

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