Are homepage carousels effective? (AKA the Brad Frost Carousel Challenge)

The University of York took the Brad Frost Carousel Challenge and released data about their homepage carousel interactions. They saw a large drop-off after the first panel, and discovered that removing panels actually increased engagement with the carousel area. They also explaining how to set up click tracking for carousels. There's a ton of great information in there so check it out! *[DETAILS]: Device, Environment, Time, Activity, Individual, Location, Social *[RESS]: Responsive Design with Server-Side Components