My name is Brad Frost

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Nuance and Garage Doors

I got some wonderful bit of Hemmingway-esque consulting advice from the garage door repair guy.

Posted by Brad Frost on 15 Jan, 2026

Tags: consulting, feedback, garage door, hemmingway, nuance

Hey there!

I'm Brad Frost, a creator, web designer & developer, teacher, speaker, writer, musician, and artist based in Pittsburgh, PA.
Atomic Design

I wrote a book called Atomic Design, which covers all that goes into creating and maintaining effective design systems. You can read it online and order the ebook.
Design Tokens Course

Our deep-dive course teaches you important concepts, Figma and code architecture, naming conventions, and processes for creating and maintaining a successful design token system for your Multi-All-The-Things organization.
Blog

I write about web design, design systems, life, and other tasty topics on my blog. I also enjoy sharing and commenting on interesting links from around the web.
Contact

Does your team need help taking your design system to the next level? Interested in a workshop, consulting, or co-creation project? Have a question about atomic design or web development? Get in touch!
Music

Music gives me an enormous amount of mental, physical, and spiritual satisfaction. I just love playing music, plain and simple.
Around the web

You can follow along on Bluesky, LinkedIn, Mastodon, Threads, YouTube, Instagram, Github, Codepen, Spotify, and Last.fm.