Pardon my dust! I just migrated my website to the fantastic Eleventy and am recording the redesign process of adopting my design system for our AI & Design Systems course.

"Fuck You."

I've heard some serious shit said in meetings.

"We don't care about blind people." —Shithead McHorrible

After I pulled my eyebrows down from the top of my head, the only words that I could muster were "Those words actually just came out of your mouth."

Here's some other things we don't care about:

  • BlackBerries
  • Windows Phones
  • Poor people
  • Androids
  • IE8
  • IE7
  • Definitely IE6
  • Colorblind people
  • 7" tablets
  • Firefox
  • Screen readers
  • Opera Mini
  • e-ink Kindles
  • Kindle Fires
  • Nokias
  • non-JS users
  • Sony PSPs
  • Touch users
  • Keyboard users
  • Foreign language people

These are all actual things I've heard expressed from either clients or colleagues. And here's why we don't care about them:

  • Those people aren't our target demographic
  • Nobody browses the Web on those devices
  • No one would ever do this from their [outdated/clunky/quirky] device
  • It would cost too much to support them
  • Nobody disables Javascript
  • They should just upgrade their browser
  • Nobody holds their device that way
  • They can't afford our products anyways

We sound like assholes.

Next time you find yourself intentionally depriving someone an experience—to acquire knowledge, to complete a task, to do something online that can make their life even just a little better—picture yourself standing in front of that person in real life, looking them square in the eyes, then firmly and definitively saying "Fuck you."

Brad Frost Hey there! Brad Frost brad@bradfrost.com

I'm Brad Frost, an independent creator, web designer & developer, teacher, speaker, writer, musician, and artist based in Pittsburgh, PA.

Check out my courses AI & Design Systems course Atomic Design Certification Course Subatomic: The Complete Guide to Design Tokens course Get my newsletter

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