Posts Tagged ‘carousels’

  1. 28 Mar, 2013

    Are homepage carousels effective? (AKA the Brad Frost Carousel Challenge)

    The University of York took the Brad Frost Carousel Challenge and released data about their homepage carousel interactions. They saw a large drop-off after the first panel, and discovered that removing panels actually increased engagement with the carousel area. They […]

  2. 07 Mar, 2013

    Carousel Conversion Rate Eye Tracking

    The post is in Swedish, but run it through Google Translate. Basically they did an A/B test between a carousel feature area and a non-carousel feature area. The carousel version only got a 1.96% interaction rate, while the non-carousel version […]

  3. 23 Jan, 2013

    Carousels

    Carousels, image rotators, sliders, featured content modules, whatever the hell you want to call them — they’re everywhere on the web. There’s a 95% chance you’ve created one. But despite being so omnipresent, little is said about our splashy little […]