Are homepage carousels effective? (AKA the Brad Frost Carousel Challenge)

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The University of York took the Brad Frost Carousel Challenge and released data about their homepage carousel interactions.

They saw a large drop-off after the first panel, and discovered that removing panels actually increased engagement with the carousel area.

They also explaining how to set up click tracking for carousels. There’s a ton of great information in there so check it out!

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